Meet Our Team
At State of Marketing, we specialize in providing tailored, data-driven marketing consulting services that align with our client’s business goals and industry dynamics. With decades of experience in both agency and in-house settings, we bring a unique perspective to each engagement. Our team excels in developing omnichannel marketing strategies that bridge the gap between brand imperatives and measurable outcomes. Whether it’s optimizing paid media efforts, crafting dynamic content marketing strategies, or refining brand positioning, we leverage data-driven insights to create personalized, effective marketing solutions that drive growth and customer engagement.
Our expertise also extends into advanced SEO practices and comprehensive marketing analytics and reporting. By utilizing cutting-edge tools and methodologies, we help businesses enhance their online visibility, generate qualified leads, and achieve higher conversion rates. Our analytics and reporting services provide actionable insights, enabling businesses to make data-backed decisions that optimize their marketing spend and improve overall performance.
At State of Marketing, we deliver strategic, impactful marketing initiatives that empower our clients to achieve long-term success.
Kyle Andrew
My marketing journey has taken me from SEO and content marketing, through every paid media channel, across digital marketing strategy, deep into the marketing data architecture and reporting world, up through branding and strategic planning, from both a people leadership and process leadership perspective.
I have worked for companies with three employees to 35,000 with revenues from <$1MM to over $8B and everywhere in between. I have worked across the SaaS, CPG, Healthcare, Pharma, Education, Engineering, Media, and Franchise industries in B2B to B2C to B2B2C marketing through both an agency and in-house capacity.
This experience has provided me with a unique and comprehensive insight into marketing processes and management. Based on my success in each of these environments, I know what needs to be done, how to communicate effectively across diverse and siloed teams to get it done, as well as how to interpret and design reporting to empower decision-makers.
Outside of using my brain, I enjoy volunteering my time and services through philanthropic efforts. You can likely find me biking, hiking, or playing pickleball with my wife (Bethany), and our sons (Deacon & Henley). Although it may not show, I also attempt woodworking quite often.
Bethany Andrew
I’m an award-winning paid media and digital marketing enthusiast & expert. My specialties lie within digital media buying, cross-channel campaign strategy, analytics and insights, and general digital marketing and martech consulting. From B2B to B2C, I’ve worked on a large variety of clientele including Fortune 50 brands and am passionate about forming partnerships with clients.
Chuck
Meet our mascot Chuck, when hes not hanging around by our contact forms he can be found…well we lose him alot due to his ability to camouflage or adapt to his environment. That is what makes Chuck the ideal member of the State of Marketing team.
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