State of Marketing Blog

A Eulogy for Spreadsheet Reporting Welcome. I want to start by thanking you all for coming.  Spreadsheet Reporting played an integral part of many of our lives and I am honored to express my personal relationship with Spreadsheet, which I feel many of you can relate....

Why Traffic and Revenue is Not a 1:1 Correlation I have heard business owners say that “if I could only get traffic to my website, I would see an increase in sales.” Marketing companies all across the United States try to sell businesses on the idea that “the more...