State of Marketing Blog
AI in SEO: A New Era with Google Gemini and AI-Driven Content
The digital marketing landscape is no stranger to change, and search engine optimization (SEO) has long been one of its most dynamic facets. SEO professionals have had to continuously adapt to new algorithms, tools, and user behaviors to remain relevant and...
A Eulogy for Spreadsheet Reporting
A Eulogy for Spreadsheet Reporting Welcome. I want to start by thanking you all for coming.  Spreadsheet Reporting played an integral part of many of our lives and I am honored to express my personal relationship with Spreadsheet,...
Why Traffic and Revenue is Not a 1:1 Correlation
Why Traffic and Revenue is Not a 1:1 Correlation I have heard business owners say that “if I could only get traffic to my website, I would see an increase in sales.†Marketing companies all across the United States try...
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